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The Re/MAX Balloon, it’s Fleet & Brand Connotation

RE/MAX Ballon at the Ballunar Festival in Texas

RE/MAX Ballon at the Ballunar Festival in Texas

What do you think of when you see the RE/MAX balloon? The first thoughts that pop into your mind are probably along the lines of “Oh yeah that Real Estate company”. Right? I’ve been around RE/MAX for a couple decades now, so I’ve just always known about the company and the balloon, but I’m fairly certain it’s a world renown brand symbol most people have an idea of what it represents… however, what’s really behind the balloon power?

“It’s one of the most recognized corporate symbols on the planet, and understandably so. At seven stories tall, the RE/MAX Hot Air Balloon grabs attention wherever it flies.

First introduced at the Albuquerque Balloon Fiesta in 1978, the balloon perfectly represented the RE/MAX network’s “Above the Crowd” commitment to quality. Today, the nearly 120 RE/MAX Hot Air Balloons in operation comprise the largest fleet on the planet.

In logo form, the RE/MAX Balloon is even more prevalent. It adorns countless business cards, advertisements, vehicles, yard signs, billboards, websites, T-shirts – you name it. In other words, the RE/MAX Balloon is virtually everywhere, and when people see it, they think of the local RE/MAX agents they know.”

All about the balloons!

All about the balloons!

I never thought to look into these crazy interesting facts… seeing one in person is much higher on my bucket list now!


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